Expecting was conceived by a group of parents, who experienced first hand how arduous and confusing the journey to parenthood can be when you need to use fertility and surrogacy services. At the start, we were overwhelmed by the choice of agencies, egg donors and surrogates. To make matters worse, we also had to spend endless hours searching for all the information we needed, partly because many agencies haven't made that information digitally available and accessible and partly, because the information was scattered all over the web. Our solution? To leverage our collective experience in machine learning, data, and digital marketing to create a platform that will become the one single destination for both intended parents and agencies.