Aha Media Group on 01/24/2023 in Conference Sessions

From One CMO to Another: Lead with Content Strategy for a Successful Rebrand & New Website

From One CMO to Another: Lead with Content Strategy for a Successful Rebrand & New Website
JW Marriott Austin
110 E 2nd St, Austin, TX 78701, USA
04/17/2023 - 04/17/2023
1:30PM - 2:30PM

Interactive & Digital Strategies Track - Sponsored by Reason One

Two years ago, Kettering was desperately in need of a unifying brand for its $2 billion system. Lacking a functional digital team and managing a 10-year-old website, the team knew they needed to refresh visually, create brand cohesion, and build a strong digital team that could manage the system’s growth. Anchored by a content strategy-first mindset, Kettering’s new brand and website have generated a 20% increase in their Net Promoter Score and a 235% lift in location engagement. 


Learn how they transformed their online presence and ongoing marketing efforts by creating personas, building and aligning teams, creating powerful user experiences, and strengthening social channels by telling great stories.


Presented by:

Jimmy Phillips 
VP of Marketing and Communications 
Kettering Health


Ahava Leibtag 
President 
Aha Media


Brandon Scott 
VP of Digital 
Ten Adams


REGISTER HERE


We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more


110 E 2nd St, Austin, TX 78701, USA

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