From One CMO to Another: Lead with Content Strategy for a Successful Rebrand & New Website

Interactive & Digital Strategies Track - Sponsored by Reason One

Two years ago, Kettering was desperately in need of a unifying brand for its $2 billion system. Lacking a functional digital team and managing a 10-year-old website, the team knew they needed to refresh visually, create brand cohesion, and build a strong digital team that could manage the system’s growth. Anchored by a content strategy-first mindset, Kettering’s new brand and website have generated a 20% increase in their Net Promoter Score and a 235% lift in location engagement. 

Learn how they transformed their online presence and ongoing marketing efforts by creating personas, building and aligning teams, creating powerful user experiences, and strengthening social channels by telling great stories.

Presented by:

Jimmy Phillips 
VP of Marketing and Communications 
Kettering Health

Ahava Leibtag 
President 
Aha Media

Brandon Scott 
VP of Digital 
Ten Adams

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