Modea on 09/29/2022 in Conference Sessions

Using Data Analytics to Inform and Optimize Your Website Redesign

Using Data Analytics to Inform and Optimize Your Website Redesign
JW Marriott Miami Turnberry Resort & Spa
19999 W Country Club Dr, Aventura, FL 33180, USA
11/07/2022 - 11/07/2022
3:45PM - 4:30PM

Tools, Technology & Analytics Track - Sponsored by WebMD Provider Services

Many healthcare organizations collect mountains of data from their digital properties. But what do we actually do with that information? And how do we get it out of those digital collection systems and into a place where we can use it cohesively? 

Ballad Healthcare, with their partner Modea, will share how they built out a data lake and brought their digital data together for improved value and improved usability. This case study will cover how to use Google Analytics, Custom APIs, and cloud storage to make powerful connections – and how none of that is as intimidating as it sounds!


Presented by:

Emily Whitehead
Digital Strategist
Ballad Health


Powell Latimer
Analytics Manager
Modea


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We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.


19999 W Country Club Dr, Aventura, FL 33180, USA

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