Tools, Technology & Analytics Track - Sponsored by WebMD Provider Services
Many healthcare organizations collect mountains of data from their digital properties. But what do we actually do with that information? And how do we get it out of those digital collection systems and into a place where we can use it cohesively?
Ballad Healthcare, with their partner Modea, will share how they built out a data lake and brought their digital data together for improved value and improved usability. This case study will cover how to use Google Analytics, Custom APIs, and cloud storage to make powerful connections – and how none of that is as intimidating as it sounds!
Presented by:
Emily Whitehead
Digital Strategist
Ballad Health
Powell Latimer
Analytics Manager
Modea
We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.
19999 W Country Club Dr, Aventura, FL 33180, USA
View Larger MapConsumer Engagement TrackSponsored by: Mercury Healthcare (formerly Healthgrades)Today, consumers expect nothing less than experiences that mirror Amazon or Carvana. These sleek, ...read more
Join us for an exclusive webinar that showcases Children’s Wisconsin’s (CW) newly launched mobile app and learn what went into the design and build. Watch as ...read more
Modea COO Christopher Riegger will be speaking with Kyle Anderson of Ann & Robert H. Lurie Children's Hospital of Chicago about using web analytics and consumer ...read more
Interactive & Digital Strategies TrackThe time is now for marketers to understand the needs and behaviors of their customers by adopting a consumer-first, search-driven approach.Hear ...read more