Understanding basic consumer demographics is not enough for today’s marketers. A deeper understanding of target audiences—and their ever-changing needs across the consumer pathway—is needed. Learn how to apply CRM analysis tools to efficiently target campaigns, compare and optimize ROI and conversion across channels, and maximize your marketing mix for optimal effectiveness.
Robin Oliver, Vice President, Marketing & Communications, Dignity Health (Sacramento, CA)
Brad Wensel, EVP & Chief Customer Officer, Healthgrades
WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all sta... Read more
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View On Larger MapEngagement Strategies TrackCreating digital experiences that address expectations for personalized and curated information to support informed decision-making requires resource investments, ...read more
Joins us at Modern Healthcare's Healthcare Transformation Summit happening virtually May 18-19, 2021. Healthcare is transforming at a rapidly-accelerating rate. Shifting healthcare ...read more
Transform Consumer Experience TrackLifetime value is a retention measure, but not all retention is equal. Gender, age, life transitions, and other attributes all impact potential LTV.Explore ...read more
Join us at this year's Contact Experience Conference hosted by Greystone.Net, in conjunction with the Healthcare Call Center Times. This online event is designed for healthcare ...read more
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