Understanding basic consumer demographics is not enough for today’s marketers. A deeper understanding of target audiences—and their ever-changing needs across the consumer pathway—is needed. Learn how to apply CRM analysis tools to efficiently target campaigns, compare and optimize ROI and conversion across channels, and maximize your marketing mix for optimal effectiveness.
Robin Oliver, Vice President, Marketing & Communications, Dignity Health (Sacramento, CA)
Brad Wensel, EVP & Chief Customer Officer, Healthgrades
WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all sta... Read more
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