Digital Engagement Track
During COVID-19, use of telehealth famously increased at health care systems in a clear win for efficiency. But there’s even more transformation to be had when you consider how to deploy technology to collect and analyze data to reshape the patient experience, or the slew of productive new partnerships addressing patient-facing technology.
In this session, senior marketing and technologists will explore the implications of these changes for your brand strategy—how to communicate it, and how it drives for day-to-day operational success.
Presented by:
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
Technology has changed how consumers seek health information, consume content, and travel to and from appointments. Learn how Banner Health is adopting new technology solutions ...read more
Google's Search Generative Experience (SGE), possibly the biggest change to the Search Engine Results Page, is shaking up the digital landscape. Powered by advanced AI, SGE ...read more
Patients today have higher expectations when seeking healthcare. At the same time, they have more options for care than ever — especially online. But healthcare organizations ...read more
Consumer behavior continues to reinforce every brand's shift towards digital. As part of that, the ongoing evolution of search continually turns every touchpoint into an opportunity ...read more