Digital Strategic Planning Track - Sponsored by Reason One
The pandemic elevated the value of your Digital Front Door strategy, but did you know there are future challenges looming ahead? Your patient acquisition strategy likely relies heavily on driving digital discovery and conversions (especially through calls and clicks). But as the cookie-less future is upon us, if you don’t accommodate for a cookie-less future, your call-in, click-in and walk-in conversion strategy will be under threat.
Learn how to assess your current strategy and prepare for the cookie-less future so you can capture conversions through calls, clicks and walk-ins.
Presented by:
Chris Pace
Chief Digital Marketing Officer
Banner Health
Carrie Liken
Head of Industry Healthcare
Yext
Jennifer Bassik
Senior Director, Growth Marketing
Invoca
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
19999 W Country Club Dr, Aventura, FL 33180, USA
View On Larger MapThere are a lot of teams across your healthcare organization, and many of them are responsible for hosting and promoting events. But without a central platform, each team must manage ...read more
Master Class Block 2 Sponsored by Phase2Generative AI tools have taken the world by storm. In just two weeks, ChatGPT gained over 100M users, higher adoption than any previous ...read more
Explore insights from industry leaders on the current SEO landscape.Search optimization is constantly evolving, with new technologies like artificial intelligence, machine learning, ...read more
Discover Why & How Healthcare Marketing Must Accommodate Patient Intent to be EffectiveToday’s online consumers use search to actively seek solutions for problems, including ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World