Digital Strategic Planning Track - Sponsored by Reason One
The pandemic elevated the value of your Digital Front Door strategy, but did you know there are future challenges looming ahead? Your patient acquisition strategy likely relies heavily on driving digital discovery and conversions (especially through calls and clicks). But as the cookie-less future is upon us, if you don’t accommodate for a cookie-less future, your call-in, click-in and walk-in conversion strategy will be under threat.
Learn how to assess your current strategy and prepare for the cookie-less future so you can capture conversions through calls, clicks and walk-ins.
Presented by:
Chris Pace
Chief Digital Marketing Officer
Banner Health
Carrie Liken
Head of Industry Healthcare
Yext
Jennifer Bassik
Senior Director, Growth Marketing
Invoca
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
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the Touch Point podcast
Hear the latest from industry experts on healthcare marketing and digital experience strategies in this weekly podcast.
