Technology has changed how consumers seek health information, consume content, and travel to and from appointments.
Learn how Banner Health is adopting new technology solutions to alleviate pain points across the patient journey. Hear how the efforts improve patient acquisition and experience. Learn how to adapt strategies for your own organization.
Presenters
Chris Pace
Senior Director of Digital Marketing, Banner Health (Phoenix, AZ)
Michael Andrews
Executive Director, WebMD
Carrie Liken
Head of Industry, Healthcare, Yext
Interactive & Digital Strategies Track - Sponsored by Modea
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
Explore insights from industry leaders on how to manage your brand's reputation.In today's fragmented search landscape, customers interact with your brand in more places than ...read more
Master Class Block 2 Sponsored by Phase2Generative AI tools have taken the world by storm. In just two weeks, ChatGPT gained over 100M users, higher adoption than any previous ...read more
During the pandemic, you probably realized that your website is your most reliable (and sometimes only) asset for driving business. But while your website may be pretty — is ...read more
Join us as we look at the evolution of SGE over the past 6 months – and dive into what you can do today to prepare for the future.In a rapidly evolving search landscape, marketers ...read more