How to Use Voice of the Digital Customer Data to Improve the Patient Experience and Enhance Brand Reputation
Today’s contemporary healthcare marketers are building-out their MarTech stacks and using its data to glean customer insights that drive better business results. That objective – better results – is one of the reasons why the “voice of the digital customer” (VoDC) is emerging as a pivotal cog in both an effective MarTech stack and a productive marketing function.
VoDC captures customer feedback about their experiences with your digital properties and their expectations of your health system’s services and products. An effective VoDC program captures feedback across multiple channels and provides actionable insights.
In this workshop:
Leave the workshop with a greater understanding MarTech stacks and how one element of it, a VoDC solution set, can be used to improve the patient experience and enhance brand reputation by developing customer-first digital properties.
Kathy Divis, President, Greystone.Net |
Kelly Faley, Vice President of Web Strategies and Customer Contact Centers, Sharp HealthCare |
Neal Linkon, Director, Marketing Operations, Children's Hospital of Wisconsin |
Michael Schneider, Executive Vice President, Greystone.Net Inc. |
Greystone.Net provides services and products to hospitals/health systems including: web, digital and call center consulting, professional development options, a data-driven membership and gSight, a... Read more
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