Why do healthcare organizations struggle with multi-channel communications and brand consistency? Poor content management.
With tens of thousands of marketing dollars at stake, and thousands of marketing assets to manage – from business cards to practice-specific collateral – your organization needs a single source that provides quick, easy access to the marketing assets you need, when you need them. “Content is king,” and as their volume of content grows at exponential rates, many healthcare organizations find themselves struggling with cumbersome processes that hinder their ability to develop messaging that is on brand, is quick to market, and complies with stringent regulatory requirements.
HealthcareMarketingCenter.com’s Marketing Asset Manager can bring your healthcare organization the automation, the visibility, and the audit trail that it needs. During this webinar, experts from HealthcareMarketingCenter.com and Bronson Healthcare will describe how Bronson is able to stay on brand, while allowing several thousand users to order from their print library easily and efficiently.
You’ll learn:
• How marketing asset management can save time and money while protecting your brand
• How Bronson was able to automate their print production processes
• How to decentralize your marketing efforts
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