Growth-oriented health systems are investing in digital front doors to attract new customers and connect patients to the care they need. These initiatives can be challenging to execute, requiring significant technology-driven projects as well as close collaboration between marketers and CIOs.
In this webinar we will hear from CIOs Tamara Havenhill-Jacobs (Bozeman Health) and Cheryl Hertel (CoxHealth) to understand how marketing and information technology leaders collaborate to accomplish digital front door and broader access initiatives.
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