Targeting Patients and Tracking Conversion In A Cookie-less World

Tools, Technology & Analytics Track Sponsored by FreshPaint

Using Google and Facebook to identify, target, and attract the patients you need for growth is becoming increasingly difficult and dangerous. How can you remain compliant and hit your growth and profitability goals?  The days of easy-look-a-like audience creation, cookie tracking, and simple retargeting are over. 

In fact, many healthcare organizations have recently and inadvertently used non-HIPAA-compliant marketing technology to track patients, resulting in fines, penalties, and a loss of patient privacy. Clearly, marketing in healthcare offers unique challenges; however, healthcare marketers shouldn’t give up on targeting strategies and tracking campaigns altogether. 

This session explores what you can do now to grow your profitability using highly targeted marketing strategies as well as the various ways you can track ROI of healthcare marketing all while remaining HIPAA-compliant. Real-life examples of campaign management using this targeting and tracking will be shared. 

Presented by:

Alex Sroka
Senior Director of Marketing 
RUSH Hospital 

Ty Allen
Chief Executive Officer and Founder 
SocialClimb 

REGISTER HERE