Nontraditional Alternatives for an Underperforming CRM

Marketing & Digital Engagement Track

Is your CRM underperforming? CRM systems are useful for organizing data, but they don’t always do a great job of yielding the results you need. When traditional CRMs underperform, it’s time to look at some nontraditional alternatives that will provide measurable results. 

This session will highlight how Winona Health, a Top 100 Rural and Community Hospital, has been tracking the effectiveness of their marketing activities using a nonCRM alternative and how the valuable insight they receive allows them to make data-backed decisions and highly targeted growth strategies.

Presented by:

Katrice Sisson
Manager of Community and Donor Relations
Winona Health

Ty Allen
President and CEO
SocialClimb

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