This year’s marketing plan was obsolete by March. Next year’s plan will be highly iterative as the residual impact of COVID-19 remains unknown.
In this 60-minute workshop, you’ll learn how to strike a balance between an offensive strategy and stewardship while planning for 2021. The session will feature practical guidance and real-world examples of how we’re helping health systems maximize marketing’s impact in a fluid environment with increased expectations and limited resources.
Presented by:
Jane Crosby, VP of Strategy and Business Development
Jackie Donnelly, Regional VP of Business Development
True North is your expert healthcare marketing agency, offering full-service, HIPAA-compliant marketing solutions.
