Forced Evolution: How COVID-19 Changed Content Marketing

Why Health System Marketers Must Expand & Evolve Their Content Strategy

Part of Medicom Health's Guest Webinar Series

Effective content strategy and social media engagement today means driving new growth priorities and population health initiatives that are much different than just a few months ago.

Of course, content must continue to inspire consumers to pursue screenings and clinical interventions. But beyond that, it must now do more, like helping consumers change personal health behaviors, and building their trust.

A focused, intentional approach to a more granular content strategy is required. Join us to hear Jane share examples of how leading content and social strategists are finding success.

Presented by:

Jane Crosby
Vice President of Strategy
True North Custom

As the strategy lead for True North Custom, Jane collaborates with clients to generate and implement innovative strategies to drive brand engagement and service line growth priorities. Formerly with Medicom Health, Jane has extensive experience working with healthcare marketing leaders to effectively execute on key marketing initiatives. Jane, who earned a bachelor’s degree in healthcare management from the University of Minnesota – Duluth, brings passion and energy to each True North client to ensure the long-term success of projects and client partnerships.

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