Forum for Healthcare Strategists on 05/23/2023 in Webinar

From Insights to Execution: The Ballad Health Approach to Consumer Understanding

From Insights to Execution: The Ballad Health Approach to Consumer Understanding
06/14/2023 - 06/14/2023
12:30PM - 1:30PM

In today’s world, the consumer owns the brand. And, as healthcare executives, our overriding goal should be to meet, or exceed, consumer expectations in care delivery. To do that, it is imperative to understand the consumer before the patient journey begins. 

Ballad Health is doing just that! Join us to examine: 

  • The Insights:  Understanding audience insights through front-end research helps build stronger relationships and, ultimately, grow business. Learn how Ballad Health strives to understand the consumer’s why before defining the how in campaign planning. 

  • The Strategy: Next comes the how. Examine strategies for gaining buy-in from internal and external stakeholders, and the value of developing key personas, journey maps, and targeted audience building.

  • The Execution: And finally … the what … translating learning into action. Hear how to apply an insights-first methodology in an annual marketing cycle and bring your external partners along for the ride.

Don’t miss this opportunity to elevate your marketing strategy!

Presented by:

Molly Luton
Chief Marketing & Communications Officer
Ballad Health

David McDonald
LIFT Healthcare

Phillip Ritchey
Chief Growth Officer
LIFT Healthcare


We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.

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