Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future.
This complimentary webinar, presented in partnership with BrandActive, will examine essential steps for strengthening your organization and brand moving forward. Join your colleagues to explore strategies and opportunities for:
• Living your brand … and leveraging the goodwill generated during the crisis to establish your organization as a valuable community resource
• Getting patients back into the health system … how do you communicate that the organization is a safe space and rebuild trust?
• Establishing your marketing department as a valued partner to finance and operations to rapidly move on emerging business opportunities—and elevate the contribution of marketing and communications in the process
• Getting your marketing department in order—through marketing operations optimization—to operate more efficiently, recapture profitable business, manage your brand and more!
Don’t miss out! Register today and be prepared for a lively discussion!
Speakers:
Kevan Mabbutt, SVP & Chief Consumer Officer, Intermountain Healthcare (Salt Lake City, UT)
David Perry, Senior Advisor, Stanford Health Care (Stanford, CA)
Suzanne Sawyer, SVP, Chief Marketing & Communications Officer, Johns Hopkins Medicine (Baltimore, MD)
Jean Hitchcock, President, Hitchcock Marketing & Communications
Moderator:
Philip Guiliano, Partner, BrandActive
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
