Improving SEO & Patient Acquisition with a Headless CMS

Sponsored by Yext

Nationwide, consumers have a rapidly growing number of healthcare options from which to choose. And, with ever increasing patient expectations, that’s good! But it also presents a challenge for healthcare organizations: how to better understand, and exceed, patient and consumer expectations across their journey. 

Flexible technology would be the obvious solution. But the truth is that not all tech stacks are built with a cohesive consumer experience in mind—and providers and payers can't rely on legacy platforms to get the job done. 

Join us to hear how Beacon Health used a technology-first approach to create frictionless experiences for consumers. Instead of relying on monolithic technology, Beacon leaned into the concept of a headless CMS approach to find success in everything from improved SEO to increased appointments. Learn how they connected platforms, content, provider data, and appointment scheduling capabilities to enhance patient experiences, increase satisfaction, and ultimately drive appointments.

Presented by:

Matt Klawitter
Senior Digital Access Strategist
Beacon Health

Carrie Liken
Head of Industry, Healthcare
Yext

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