Interactive & Digital Strategies Track - Sponsored by Reason One
Two years ago, Kettering was desperately in need of a unifying brand for its $2 billion system. Lacking a functional digital team and managing a 10-year-old website, the team knew they needed to refresh visually, create brand cohesion, and build a strong digital team that could manage the system’s growth. Anchored by a content strategy-first mindset, Kettering’s new brand and website have generated a 20% increase in their Net Promoter Score and a 235% lift in location engagement.
Learn how they transformed their online presence and ongoing marketing efforts by creating personas, building and aligning teams, creating powerful user experiences, and strengthening social channels by telling great stories.
Presented by:
Jimmy Phillips
VP of Marketing and Communications
Kettering Health
Ahava Leibtag
President
Aha Media
Brandon Scott
VP of Digital
Ten Adams
We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more
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