Introducing Revenue Execution: How to Grow Revenue by Fixing the Broken Buyer Journey

Have you heard about Revenue Execution?

Be among the first to learn about Revenue Execution and how it helps marketing, sales, and contact centers drive transformative revenue growth.

At B2C companies, both marketing and sales are responsible for driving revenue – but only 10% say their teams are aligned. The disconnect leads to broken buyer journeys, wasted digital ad spend, poor call conversion rates, and lost revenue.

Join our guest speaker, Seth Marrs, Forrester Principal Analyst and author of The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024, and Peter Isaacson, CMO of Invoca, as they share the data-driven strategies you can use to drive revenue by:

• Aligning marketing and sales to fix the broken buyer journey
• Driving more high-value calls from search and digital marketing
• Routing callers to the best agent to convert them
• Delivering buying experiences to turn callers into loyal customers

Presented by:

Seth Marrs
Principal Analyst 
Forrester Research

Peter Isaacson
CMO 
Invoca

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