Invoca on 03/12/2024 in Webinar

How Healthcare Marketers Can Succeed in a HIPAA Compliant World

How Healthcare Marketers Can Succeed in a HIPAA Compliant World
03/21/2024 - 03/21/2024
1:00PM - 2:00PM

Sometimes healthcare marketing can feel like an uphill battle. Increasing pressure to drive higher patient acquisition, the desire to provide empathetic experiences at every touchpoint, and still feeling the after-effects of HHS regulations, often results in frustration and confusion. We’re here to help you get your mojo back.

We’ll cover:

  • Navigating the compliance landscape: HHS memos, HIPAA, BAAs and more
  • How healthcare marketers can safely and empathetically use first party data to succeed
  • Real world examples of healthcare marketing success and how to implement these strategies at your organization


This webinar will feature thought leaders from Invoca and Freshpaint, two solutions that understand this landscape and will provide practical solutions for navigating it. Rounding things out will be Invoca customer Nemours Children’s Health to share their experiences of exactly how they turned frustration into a 45% increase in marketing-driven leads, all while staying 100% HIPAA compliant.


Presented by:

Ray Mina
Head of Marketing
Freshpaint


David Chase
Director Digital Marketing & Consumer Engagement
Nemours Children’s Health


Lyndey Brock
Director Account Management 
Invoca


REGISTER HERE


Invoca for Healthcare enables healthcare providers to capture detailed analytics on a new patient’s full journey. This includes the marketing campaign that drove initial interest, the specific webp... Read more


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