Going Beyond Lead Generation: The Path to Revenue-Focused Marketing

Want to know what tactics and tools your peers use to drive revenue growth?

Join us for this fireside chat where marketing leaders from U.S. Bank and University Hospitals share how they went from a lead generation mindset to revenue-focused marketing strategies. 

They’ll share strategic visions and tactics that will transform how you approach marketing optimization. 

You’ll gain practical insights on:

• Unifying the online-to-offline buyer journey to boost close rates, retention, and revenue growth.
• Using AI to optimize marketing campaigns and boost ROI.
• What revenue execution platforms are and how can they help scale your GTM team.
• Getting buy-in from sales and contact centers for a revenue execution platform.

Audience questions will be taken throughout this lively discussion. Don’t miss out, register to reserve your seat now!

Presented by:

Melissa Reilly
Assistant Vice President of Digital Marketing 
U.S. Bank/Elavon

Noah Brooks
Manager of Digital Engagement and Analytics 
University Hospitals

Peter Isaacson
Chief Marketing Officer 
Invoca

REGISTER HERE