Search today has little to do with branding and push marketing – it’s all about patient intent. Although health systems push out brand messaging, patients aren’t finding information related to brand. They are searching for doctors, conditions, specialties, insurance and convenience. This search happens across today’s digital ecosystem of maps, apps, search engines, voice assistants and intelligent services.
As a result of new patient search behavior, the role of a health care marketer is rapidly changing. How do you shift from push marketing to intent marketing? How can you capture intent across today’s digital ecosystem?
Speakers
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
201 5th Ave S, Nashville, TN 37203, USA
View Larger Map
