Yext Insights: Digital Presence

Explore insights from industry leaders on how to manage your brand's digital presence.

Customers seek answers everywhere, and more information is available than ever to influence their decisions. How should a marketer prioritize the channels, tools, and AI features available to boost brand discoverability and customer engagement?

In today's cluttered digital landscape, a strong and engaging digital presence is your brand's differentiator. As search engines evolve their algorithms, AI-driven experiences take hold, and social media platforms emerge as non-traditional search channels, brands must stand out to remain competitive and performative.

In our third Yext Insights, we'll share impactful methods to enhance your digital presence. Join in the discussion, featuring a keynote from Kyla Jordan, Director of Brand and Communications at Yext, and Mandi Ciocca, VP of Performance Content at Publicis.

During the keynote, learn about:

• Elements of a strong and authentic digital presence to drive discoverability and customer engagement
• Adjustments to your organic SEO strategy to remain competitive with AI-search
• Effective ways to engage with audiences at scale on social media and third-party review sites to gain trust and credibility
• Methods of creating optimized content that meets customer expectations and is favored by search engines and AI

After the keynote, join one of three breakout sessions to discuss additional insights:

• Building Customer Trust: How Social and Reviews are key to your brand's success
• Preparing for AI-led Search: How a well-managed listings strategy will keep your brand discoverable
• Customer Case Study: Blink Fitness

Who should attend: Marketing leaders, digital marketers, and daily practitioners who lead a brand's digital discoverability and performance strategies.

Presented by:

Kyla Jordan
Director, Brand & Creative
Yext

Trent Ruffolo
Product Marketing Manager
Yext

Megan Menesale
Senior Director, Product Marketing
Yext

Dave Albert
EVP, Product
Cro Metrics

Drew Seman
EVP, Growth Strategy
Cro Metrics

Mandi Ciocca
VP, Performance Content
Publicis

Stephanie Youmans
Sr. Director of Program Management & Technology
Blink

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