DIGITAL STRATEGIC PLANNING
SPONSORED BY: COFFEY COMMUNICATIONS
With more than 80% of consumers starting their search for a healthcare provider on a third-party site such as Google or Healthgrades, online listings, ratings and reviews are driving decisions. But a brand's website must be the nucleus of its digital strategy; the intersection of need and access, which makes conversions happen. Learn how winning patients in the digital age requires a multi-faceted digital strategy to intercept a consumer’s trajectory at the point of need.
Presenters:
Jennifer Shultz
Senior Vice President of Marketing
OU Medicine
Lindsay Neese Burton
Sr. Director, Strategy & Marketing
Reputation.com
The leading healthcare reputation and patient experience platform. Optimize your digital presence so patients can easily find and choose your doctors, hospitals, and clinics through AI-powered sear... Read more
