Reputation on 09/24/2020

How to Build a Solid Digital Strategy Off of Your Website: OU Medicine’s Journey

How to Build a Solid Digital Strategy Off of Your Website: OU Medicine’s Journey
HCIC@Home 2020
11/17/2020 - 11/17/2020
1:15PM ET - 1:45PM ET

DIGITAL STRATEGIC PLANNING
SPONSORED BY: COFFEY COMMUNICATIONS


With more than 80% of consumers starting their search for a healthcare provider on a third-party site such as Google or Healthgrades, online listings, ratings and reviews are driving decisions. But a brand's website must be the nucleus of its digital strategy; the intersection of need and access, which makes conversions happen. Learn how winning patients in the digital age requires a multi-faceted digital strategy to intercept a consumer’s trajectory at the point of need.


Presenters:

Jennifer Shultz
Senior Vice President of Marketing
OU Medicine


Lindsay Neese Burton 
Sr. Director, Strategy & Marketing
Reputation.com


REGISTER HERE


The leading healthcare reputation and patient experience platform. Optimize your digital presence so patients can easily find and choose your doctors, hospitals, and clinics through AI-powered sear... Read more


More by Reputation

Transform'20 Virtual


The What, Why and How of Requesting Reviews from Patients


Digital That Drives Results: Scaling Your Sales and Marketing Across Multiple Communities


A Great Resident Experience Starts with Google