DIGITAL STRATEGIC PLANNING
SPONSORED BY: COFFEY COMMUNICATIONS
With more than 80% of consumers starting their search for a healthcare provider on a third-party site such as Google or Healthgrades, online listings, ratings and reviews are driving decisions. But a brand's website must be the nucleus of its digital strategy; the intersection of need and access, which makes conversions happen. Learn how winning patients in the digital age requires a multi-faceted digital strategy to intercept a consumer’s trajectory at the point of need.
Presenters:
Jennifer Shultz
Senior Vice President of Marketing
OU Medicine
Lindsay Neese Burton
Sr. Director, Strategy & Marketing
Reputation.com
The Leading Marketing and Patient Experience Platform. Drive provider and location selection and improve CX. Help patients find and choose your doctors, hospitals and clinics, and improve care with... Read more
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