In today’s world, healthcare marketing leaders must innovate to remain competitive. Findings from recent State of Marketing research provide insights into just how they are doing that.
Join Chelsea Lockhart from Bon Secours Mercy Health and Ben Seyden from Salesforce to learn:
• how Bon Secours uses data as its secret sauce to meet patients’ high expectations of real-time, personal marketing experiences
• which tools and technologies marketers are investing in to support automation, productivity, and real-time intelligence
• how to optimize your team structure to efficiently deliver marketing tactics and strategy by moving from batch and blast messaging to personalized patient-centric journeys
Presented by:
Chelsea Lockhart
System Director, Digital Outreach & CRM
Bon Secours Mercy Health
Ben Seyden
Executive Strategist, Healthcare & Life Sciences
Salesforce
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