As healthcare organizations begin to look toward a new normal once the COVID-19 pandemic eases, marketing and communications will be more important than ever. But transitioning at the wrong time (or more importantly, in the wrong way) could risk public backlash and cause distrust and fear among patients and community members. The time to start planning is now!
This complimentary webinar, presented by the Forum for Healthcare Strategists in partnership with Digital Health Strategies, will examine essential steps for rebuilding marketing efforts post-COVID-19.
Join us to explore strategies and opportunities for:
• Balancing public health goals with business and care needs
• Getting patients back into the health system for essential services
• Rallying both essential and nonessential employees who have gone through an extremely strenuous time
• Engaging the media, community stakeholders, and donors
• Maintaining trust in the organization as a safe place
• And more!
Speakers:
Jeff Bean, Vice President, System Marketing & Brand, Geisinger
Christine Clay, Senior Director, System Marketing, Scripps Health
Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health
Kathy Smith, Vice President, Marketing & Communications, The Johns Hopkins Hospital
John Simpson, President & Co-Founder, Digital Health Strategies
Ben Texter, Executive Vice President & Co-Founder, Digital Health Strategies
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
