CONTENT STRATEGY
SPONSORED BY: CENTRETEK
We all know that landing pages and campaigns work best when we have great evergreen content living on our websites. Learn how Penn Medicine revamped organic pages for cancer and heart services that led to enhanced conversions at a lower cost. Learn to build a content strategy that encompasses competitors, SEO data and brand guidelines that speak directly to audiences and improve your landing and evergreen content pages.
Presenters:
Jaclyn Sommer
Senior Manager of Content Marketing and Editorial Services
Penn Medicine, University of Pennsylvania Health System
Aaron Johnson
Senior Director, Digital Strategy
Penn Medicine, University of Pennsylvania Health System
Ahava Leibtag
President
Aha Media Group
We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more
