Across the globe, privacy regulations, patient expectations, and digital transformation in healthcare have put a large emphasis on how organizations collect and process personally identifiable information (PII) and how organizations communicate with their patients. From email marketing to digital advertising and websites to mobile applications, instilling a balance between marketing consent and preferences, collecting first-party data, and delivering compelling user experiences is crucial – and it all starts with trust.
Join this webinar to learn how the healthcare industry is humanizing patient experiences and turning trust into a competitive differentiator.
Key Takeaways
• How to give your audience the power of choice for communication preferences, providing personal data and more
• Best practices to improve products and efficacy of medicines by increasing opt-ins for data analysis and processing
• Tips to deliver the content, products, services, and offers that are most relevant to different audience segments
• Maintain compliance and collect valid consents from employment candidates, patients and healthcare providers
• Guidelines to manage compliance with global regulations and frameworks, including GDPR, HIPPA, CCPA and more
Presented by:
Zack Meszaros
Senior Solutions Engineer
OneTrust PreferenceChoice
Greystone.Net provides services and products to hospitals/health systems including: web, digital and call center consulting, professional development options, a data-driven membership and gSight, a... Read more
