Health System Evolution: Blueprinting Your Multi-Year Web Strategy

Join the University of Rochester Medical Center and Modea as they delve into their collaborative journey to redefine the digital presence of a complex health system. This webinar will explore the intricacies of developing a comprehensive, multi-year website strategy and implementation plan. 

Expect to learn about the following aspects of developing an aligned and flexible product strategy and development process: 

• Why it’s critical to conduct in-depth audience research 
•  Best practices for aligning diverse stakeholders across a matrixed organization 
•  How to establish effective, sustainable governance strategies

In this webinar, URMC and Modea will highlight their phased approach to website strategy, development, and implementation, guided by a robust but flexible roadmap. Attendees will come away with valuable insights into product strategy development and discover how to navigate the challenges of overhauling a large-scale web presence. Whether you're planning a similar transformation or seeking to enhance your current digital strategy, this session offers applicable insights for health systems of all sizes.