A Privacy-First Approach to High-Performance Healthcare Marketing

Tools, Technology & Analytics Track Sponsored by Freshpaint

Healthcare marketers are competing for attention from the same consumers as innovative startups and forward-thinking e-commerce companies. Reaching those consumers requires the same approach of personalization, timeliness, and messaging that speaks to their needs. In other words, high-performance marketing. At the same time, protecting privacy and security are also paramount. In the face of constantly evolving regulations, doing both can be exceedingly difficult for healthcare marketers. The web trackers that enable high-performance marketing often, by default, capture PHI, which can put healthcare marketers in hot water from a HIPAA compliance perspective. 

As a result, marketers need to take a privacy-first approach to the technology they use.

This joint session from WebMD Ignite and Freshpaint will focus on the steps healthcare marketers can take to enable high-performance marketing while encouraging patient privacy.

Presented by:

Ray Mina
VP Marketing 
Freshpaint 

Andy Waldrop
VP, Digital Experiences & Product Management 
WebMD Ignite

REGISTER HERE