Coronavirus Town Hall on Patient Acquisition & Engagement for Coming Out of COVID-19

Many health system leaders are looking for strategies to deploy once they start to take more elective procedures and return to “normal”. This week’s Coronavirus Town Hall aims to address just that as we welcome a panel of healthcare leaders to discuss patient acquisition and engagement strategies for life after this pandemic.

Speakers:

Aubrey Hinkson, Associate Vice President of Marketing
Augusta University

Aubrey prides herself on bringing the work efficiencies of an agency model to the health care and higher education marketing space. During her time at Augusta University, she has been challenged with multiple brand transitions presenting unique opportunities for process improvement. As the AVP for Marketing, she is responsible for the development and implementation of strategies, plans, and marketing initiatives for the university, health system and its affiliated entities. Aubrey is an instructor in the Hull College of Business at Augusta University. She was named a 2016 Top Marketer by Hospital Marketing National and received her Bachelor of Science in Marketing and Master of Science in Marketing from Clemson University.

Dawn Weyant, Director, Marketing
UW Medicine

Dawn Weyant is the Director of Marketing at UW Medicine in Seattle, WA. She has 20+ years’ experience as a marketing leader building teams and marketing programs in a broad range of industries including healthcare, B2B & B2C technology services, consulting and academia. Previous to UW Medicine, she was Marketing Strategy Lead at Stanford Health Care.

Mike Schneider, Principal and Senior Executive
Greystone.Net

Mike Schneider is a Principal and Senior Executive at Greystone.Net. He has been helping hospitals and healthcare systems navigate marketing and digital strategy for over 25 years. Greystone.Net provides a wide variety of services, products, and educational opportunities for organizations in the healthcare industry, and Mike works with clients to develop and implement successful digital strategies. He is a frequent presenter at national conferences, and leverages his industry knowledge as a digital marketing advisor for many recognized brands in healthcare. Mike has a bachelor’s degree in Economics and Marketing from North Carolina State University and held marketing leadership positions at St. Vincent Medical System in Toledo, Emory Healthcare in Atlanta, and at the American Cancer Society in Atlanta prior to his role at Greystone.Net.

Dr. Brad Bowman, Chief Medical Officer
Healthgrades

Dr. Bowman is responsible for Population Health, ACO and Patient Engagement strategies. Prior to Healthgrades he served as Senior Vice President of Clinical Innovation for WebMD where he was responsible for developing novel web and mobile technologies that make the use of medications and medical devices safer and more effective. An Internist by training, Dr. Bowman applies computer simulation techniques and electronic forms of data collection and communication to assist patients and physicians make better healthcare diagnoses and treatment decisions.

Jon Barlow (Moderator), SVP, Omnichannel Services & Operations
Healthgrades

Jon Barlow is a marketing strategy and operations leader, advisory board member, American Marketing Association (AMA) Instructor, and strategic healthcare marketing speaker. With many years of experience in the integration of marketing strategy and marketing technology, Barlow is adept at providing solutions that bring technology, marketing, and business operations together to elevate the consumer experience. At Healthgrades, Barlow leads a team of diverse marketing professionals that partner with our health system clients, delivering a more personalized, omnichannel consumer experience grounded in data-driven insights.