Executing a consumer engagement strategy, in the most cost effective manner possible across all touch-points and channels, requires a myriad of distinct platforms living in a unified state.
Examine a real-life case where EMR, CRM, CMS, Engagement Center, and Marketing Automation platforms all speak the same language, enabling hyper-targeted segmentation and improved personalized outreach. Take home tools for your own journey.
Presenters
Jeff Bean
VP, System Marketing & Brand, Geisinger (Danville, PA)
Gary Druckenmiller, Jr.
SVP, Strategy & Innovation, Healthgrades
Interactive & Digital Strategies Track - Sponsored by Modea
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