Content Marketing and Collaboration Strategies to Support Population Health Initiatives

CONTENT STRATEGY
SPONSORED BY: CENTRETEK

Learn how healthcare organizations are using content marketing tactics to support their organizations’ population health initiatives. As hospitals move into the population health arena, healthcare marketers are ideally suited to play a key role in developing and executing strategies that engage key audiences. Hear about the experiences of three very different organizations: Renown Heath – a large teaching hospital in Reno, Nevada; Copley, a critical access hospital in rural Vermont and the Practical Playbook (Duke Medicine). These organizations are on the front lines of population health management.

Presenters:

Cristal Herrara-Woodley
Director of Marketing & Customer Engagement
Renown Health

Dan Dunlop
Principal
Jennings Healthcare Marketing

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