The greatest challenge facing healthcare organizations today is our employment crisis. In this presentation, I will make the case for healthcare leaders and organizations using the language of love, kindness, and compassion as they work to build a culture that helps the organization retain and attract employees.
You may have never thought about it, but American marketing and business-speak are grounded in the language of warfare. Our organizations “launch” campaigns; we “target” audiences; we “engage” audiences; and we “outflank” the competition; we also use “guerilla marketing” strategies and tactics - all part of the language of war. This is also language that reinforces institutionalized masculinity.
I don’t need to tell you that language is important. What would healthcare be like if we approached our work from a loving, compassionate and inclusive perspective? Would our organizations be better collaborators (speaking to the theme of the conference)? What if our leaders spoke using the language of love and healing? In healthcare, we should be about community-building and kindness rather than part of some conquest where we try to hit people over the head with our messages.
If our organizations use nurturing language that is relatable to employees and patients, we will be in a much better position to take on the employment crisis and transform our organizations to reflect the values of diversity, equity, and inclusion. We will also create an organizational culture where collaboration with community organizations and within our own organizations is far more likely!
Presented by:
Dan Dunlop, Principal, Jennings
Hi. We’re Jennings. We’re in Chapel Hill, North Carolina and we live and breathe healthcare marketing. Over the years, we’ve worked with dozens of hospitals and healthcare organizations.
157 High St, Portland, ME 04101, USA
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