Innovation & Transformation Track
Changes in consumer preferences over the last few years have opened up opportunities for organizations to make significant strides in addressing new consumer expectations.
Learn what trends have driven consumer change, the 3 outcomes that could result, and how to think about your strategy in a consumer-first way.
Presented by:
Carrie Liken
Head of Industry, Healthcare
Yext
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
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View Larger MapFiguring out what online consumers want is no longer a guessing game: their questions, needs, and intentions are more evident and actionable than ever. Users who search on company ...read more
Consumer behavior continues to reinforce every brand's shift towards digital. As part of that, the ongoing evolution of search continually turns every touchpoint into an opportunity ...read more
Yext puts you in control of the public-facing facts about your brand across more than 150 digital services around the world including Google Maps, Amazon Alexa, Facebook, Bing, TripAdvisor ...read more
Search today has little to do with branding and push marketing – it’s all about patient intent. Although health systems push out brand messaging, patients aren’t ...read more