Interactive & Digital Strategies Track - Sponsored by Reason One
With over 70% of people consulting Dr. Google to find health information, it is increasingly important to understand Google’s constantly changing algorithms and how it surfaces results.
Hear how Beacon Health leveraged technology to drive significant SEO improvements by understanding Google and the “Google machine.” The results? Increased patient satisfaction and acquisition.
Presented by:
Matt Klawitter
Senior Digital Access Strategist
Beacon Health System
Carrie Liken
Head of Industry, Healthcare
Yext
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
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the Touch Point podcast
Hear the latest from industry experts on healthcare marketing and digital experience strategies in this weekly podcast.
