SHSMD Webinar - Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs

Consumers want frictionless, personal health care experiences but, too often, the outreach offered is executed reactively rather than proactively. Today, it is more important than ever to develop a proactive strategy that leverages marketing automation and patient journey insights to build loyalty and motivate consumers to take a more active role in their own care. 

Specifically, in women’s health services, the splintered patient journeys offer the perfect opportunity to funnel engagement into extremely targeted segments based on data, behavior, and entry point. Effective communication starts by putting the data at the forefront of the process. This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.

In this session you will learn how to:

- Effectively segment and target individuals for outreach

- Master consumer profiles and preferences to get a deep understanding of what will resonate with your target audience

- Build proactive campaigns using marketing automation 

- Scale the strategy across services

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Presented by:

Rachel Neely

Vice President of Consulting Services

Healthgrades

Rachel Cruz

Director of Marketing Automation

Healthgrades

REGISTER HERE