Balancing Local Care and System Strengths: Finding Success with a Unified UX

While health systems continue to expand, care is still mostly local. Connecting healthcare consumers to local care while supporting a strong system brand creates ongoing challenges.

Most health systems have shifted to a UX strategy focused on a single, unified site. But for many, the ongoing challenges of balancing competing interests and responding to organizational changes threaten to derail the user experience.

How do you represent a complex organization on the web in a way that creates good user experiences and supports business goals? That’s no easy task and there’s no set playbook to follow. But there is a common path to arriving at your right answer: Your target audiences. When you put their expectations, preferences, and needs at the center of your strategy, you’ll create an effective, meaningful user experience that drives your organization forward.

Join a team of user experience, content strategy and search engine optimization experts from Geonetric and learn the steps you can take to determine the best way to present your brand—and everything that lives within it—online.

Sign up today for this free webinar and learn:

1) Solutions to common health system website challenges in organizing content, specifically when a unified site strategy makes sense and when it doesn’t

2) How to balance and communicate specific local offerings vs. system capabilities in multiple service areas based on unique market needs and expectations

3) SEO opportunities and challenges presented by unified sites

Presented by: 

Anne Kapler
Principal Content Strategist & Writer

Lindsey Steinkamp
Sr. UX Researcher

Michael Leonard
Sr. Digital Marketing Strategist

REGISTER HERE