Stop tracking page views and learn best practices for turning your PPC spend into a true appointment generator
Digital advertising is one of the top places healthcare brand leaders invest. But achieving true success can be elusive. Too often healthcare organizations are paying for keywords they are already getting organically, or reporting on success metrics that just don’t move the revenue needle.
Join Geonetric pros Tim Lane, Director, Digital Marketing, and Joe Dreshar, Digital Marketing Strategist, and learn how to take a holistic approach to paid search and SEO to make sure your efforts are working in tandem. They’ll cover why healthcare is unique when it comes to paid efforts, and why the nuances around how search engines respond to searches to conditions and treatments matter to the campaigns you’re running today. You’ll also learn how to take your tracking to a new level, from custom campaign tracking to optimization tactics to tying efforts together across disparate MarTech stacks.
At Geonetric, we create compelling digital experiences on our VitalSite content management system, as well as Sitecore, Drupal and other platforms. As a digital experience agency with deep technica... Read more
Survey Results Are In! Everything You Need to Know to Make the Best Decisions This Year!The 9th edition of Geonetric’s Healthcare Digital Marketing Trends Survey is an indispensable ...read more
Every healthcare marketer goes through it at some point. A rebrand – or, at minimum, a brand refresh. Some organizations just want a more modern look, others need to update their ...read more
Explore methods and tools that help you focus your resources and shape your content marketing to fit your organization and your audience. ...read more
Optimizing for search is essential. But how do you stand out when Google is fast becoming your biggest competitor? Attend this session and learn how Hartford HealthCare (Hartford, ...read more
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
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