The Otherside of Patient Acquisition: Driving Patients with B2B and Provider Engagement Strategies

Marketing & Digital Engagement Track

Many health systems look at acquisition through the lens of “direct to consumer” strategies and a myriad of marketing channels and tactics. In this session, leading healthcare experts will dive into new and innovative ways that health systems can drive patient volume – and revenue – through B2B and provider channels. Including a deep dive review of strategies ranging from direct company contracts, bundled care programs and physician/provider engagement hubs.


Learning Objectives:

• Learn strategies of how to create new channels for patient acquisition using emerging technologies and solutions.
  
  
• Build a plan on how to develop these concepts, who to partner with and how to resource these initiatives for success.
  
  
• Deep dive review of key topics like marketing automation, care coordinators and care automation. 

Presented by:

Megan Pruce
Vice President, Business Engagement Strategies
Vanderbilt University Medical Center

Stuart Dill
Senior Vice President, Marketing and Engagement
Vanderbilt University Medical Center

Tom Hileman
Managing Partner, Digital
Global Prairie

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