Unlock Health on 11/01/2021 in Webinar

2021 Healthcare Digital Marketing Trends Survey Results

2021 Healthcare Digital Marketing Trends Survey Results
11/10/2021 - 11/10/2021
3:00PM - 4:00PM

Key Takeaways & Insights for Hospital Marketers

The 2021 Healthcare Digital Marketing Trends Survey results are compiled and ready to share! Join us to hear Ben share impactful insights to inform your 2022 marketing strategy and benchmark your organization on the leader/laggard scales.

This year’s biggest takeaway? Digital strategy is on everyone’s mind. It’s where leaders are outperforming – and where everyone is planning additional hires. You’ll learn all the benchmarking data you’ve come to rely on, as well as hear insights from a new section how organizations are tackling digital transformation.

In this 1-hour webinar we will explore:

  1. How you compare to other health system marketers
  2. Current, real-world goals and success measurements
  3. Top trends in digital front door & care access strategies


Presented by:

Ben Dillon


Ben Dillon – Chief Strategy Officer at Geonetric
Ben is a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends, and seeing how it all intersects. A sought-after speaker, writer, blogger, and former SHSMD board president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

About Geonetric
Geonetric ensures top healthcare brands deliver digital with care. As a digital experience agency with deep technical and creative expertise, Geonetric provides hospitals, health systems, and medical groups user experience consulting, web design, hosting, and creative digital services optimized for the unique needs of the healthcare industry. Geonetric offers its own popular healthcare-specific content management system, VitalSite, as well as creates compelling experiences on Sitecore, Drupal and other web content management platforms.


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