SOCIAL MEDIA AND PERSONALIZATION
SPONSORED BY: TEAM SI
In 2019, Banner Health adopted the use of health risk assessments (HRAs) as marketing tools to identify at-risk consumers who would benefit from knowing their risk factors. Instead of broadly promoting the tool, Banner took a precise approach. Learn how Banner leveraged highly cultivated CRM and intelligently targeted digital advertising on social media and search engine marketing to make participating easy for consumers and provide analytics/data that is simple to track and report to key stakeholders.
Presenters:
Sarah Boggan
Marketing Director, Acute Services
Banner Health
Tami Weigold,
Client Success Strategist
Medicom Health
Unlock Health, powered by the recent acquisitions of Eruptr and DECODE and supported by a team of experts in ROI design and technology, is healthcare's first single-source growth platform. We conne... Read more
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