Nearly every day, we have at least one conversation with a healthcare organization about generative AI. Some are already...
Posted By Modea on 02/21/2024
There was once a time when marketing departments were called “marketing wizards.” This made sense because they...
Posted By Cardinal Digital Marketing on 02/16/2024
Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our...
Posted By Cardinal Digital Marketing on 02/01/2024
In healthcare, the harsh reality is that no single organization can help everybody. I’d like to take that notion a...
Posted By Cardinal Digital Marketing on 01/18/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
What did it take to get most of the healthcare world asking questions about why things like Facebook Ads and Google Analytics...
Posted By Freshpaint on 10/31/2023
Between tightening media budgets, dwindling resources, and shrinking teams, marketers are facing an unprecedented uphill...
Posted By Invoca on 09/18/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
