The third-party tracking cookie has been crumbling since 2018 and it’s usefulness for audience tracking has waned...
Posted By Invoca on 12/21/2022
First-party data is your most important advantage in today’s highly regulated marketing environment, and customer...
Posted By Invoca on 12/09/2022
Google has announced that it will once again postpone the depreciation of third-party cookies on Chrome. Third-party cookies...
Posted By mhp.si on 08/11/2022
When it comes to target marketing in healthcare, nothing is going to help you strategize more than taking a closer look...
Posted By mhp.si on 06/17/2022
Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer.In the United...
Posted By Healthcare Success on 02/22/2022
Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider...
Posted By mhp.si on 02/11/2022
Targeted advertising is powerful and effective. It relies on data about who your audience is and what they are looking...
Posted By Healthcare Success on 02/11/2022
As we head into the second month of 2022, there are lots of thoughts about marketing trends headed into the new year. Here...
Posted By Greystone.net on 01/25/2022
Lannie Byrd, chief operating officer at MHP/Team SI, discusses the latest news from Google announcing the delay of removing...
Posted By mhp.si on 08/03/2021