Marketing demands are growing and changing, especially for companies in rapidly evolving life science industries. One of...
Posted By Cobalt Communications on 11/21/2024
The concept of thought leadership marketing isn’t exactly new — in fact, the phrase was first coined back in...
Posted By Cobalt Communications on 05/26/2023
Most patients who receive vaccinations, joint replacements, pacemakers, and countless other interventions that involve medical...
Posted By Cobalt Communications on 05/04/2023
Emails. Love them or hate them, they’re everywhere.That’s because email marketing is a proven way for marketers...
Posted By Cobalt Communications on 03/28/2023
Whether you use slide shows to support your sales pitches, make presentations at industry events, or lead quarterly business...
Posted By Cobalt Communications on 03/03/2023
Inflation has had a profound impact on all areas of the economy, including health care. Yet even as signs indicate that...
Posted By The Society for Health Care Strategy & Market Development (SHSMD) on 02/13/2023
While we write extensively about digital marketing trends and strategies at OHO, there are times when it’s far more...
Posted By OHO Interactive on 01/30/2023
This blog post is the third in a series about using storytelling to promote your science-focused business. Refer to “The...
Posted By Cobalt Communications on 01/12/2023
This blog post is the second in a series about using storytelling in marketing your science-focused business. Refer to the...
Posted By Cobalt Communications on 12/21/2022
