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Posted By Jennings Healthcare Marketing on 06/08/2018

The Digital Future of Physician Relations Marketing

In Dan’s presentation, he will share his vision for the future of physician relations and referring physician marketing. You will learn about early efforts to engage referring physicians by way of a blending of digital and traditional media. Dan will share a case study of a pilot program where MD Anderson Cancer Center trained liaisons on the effective use of Twitter as a marketing tool and then used Twitter to engage community physicians. He will also share additional examples from Cooper University Health System and Tufts Medical Center.