In Dan’s presentation, he will share his vision for the future of physician relations and referring physician marketing. You will learn about early efforts to engage referring physicians by way of a blending of digital and traditional media. Dan will share a case study of a pilot program where MD Anderson Cancer Center trained liaisons on the effective use of Twitter as a marketing tool and then used Twitter to engage community physicians. He will also share additional examples from Cooper University Health System and Tufts Medical Center.
