Get off the roller coaster: Better websites through incremental change

How can you achieve...

✅ 10% increase in traffic and $300k savings from a three month web optimization project
✅ 107% increase in new appointments from a one-month self-scheduling project
✅ 80% patient savings, 97% patient satisfaction, and 8 minute provider time from a telehealth UX project

... and more? 

Steve Barry, Product Owner at Lee Health and Ben Cash, CEO of Reason One share how focusing on incremental improvement and optimizing key points on Lee Health's website created impactful change for Southeast Florida's largest nonprofit health system.We cover practical case studies from Lee Health's website evolution, highlighting their move towards a more flexible, composable tech stack to meet changing consumer needs and ensure a seamless user experience. 

You'll learn:

• The significance of a well-structured digital team
• How having a product owner helps create value for healthcare digital teams
• The benefits of adopting composable architecture to future-proof your website-
• How digital ethnography plays a role in keeping websites fresh

KEY SECTIONS
00:00 Welcome and Introduction
01:59 The Roller Coaster of Website Management
03:06 The Lee Health Success Story
03:57 Continuous Improvement Over Revolution
05:08 Key Ingredients for a Successful Website Strategy
06:11 The Role of a Product Owner in Digital Strategy
09:39 Building a Solid Foundation for Your Website
12:49 Design Systems: A Solution for Consistency and Scalability
15:03 A Repeatable Process for Continuous Improvement
18:12 Case Study: Golisano Children's Hospital Project
20:32 Urgent Care Self-Scheduling: A Small Lift for Big Impact
22:52 Expanding Care Options Through Digital Innovation
23:59 Revolutionizing Patient Care with Digital Innovation
24:43 E-Visits: A New Era of Convenient Healthcare
25:33 Achieving Success: Patient Satisfaction and Provider Efficiency
25:51 Continuous Improvement and Future Projects
26:05 Tackling the Provider Source of Truth Challenge
26:53 From Chaos to Clarity: Streamlining Provider Profiles
31:02 Embracing Future Tech: The Shift Towards Composability
35:04 Exploring the Potential of Headless CMS
37:44 Strategic Planning for Digital Transformation
44:20 Evolving with Digital Governance and Team Dynamics

LEARN MORE ABOUT OUR WORK 
Healthcare expertise: https://www.reasononeinc.com/healthcare
Lee Health case study: https://www.reasononeinc.com/work/lee-health
Platform evaluation services: https://www.reasononeinc.com/platform-evaluation-services

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