Web accessibility isn't limited to development: content marketers can have a tremendous impact on the usability and inclusivity of websites. In this practical deep-dive led by Senior Content Strategist Ann Mayer, we explore:
➡️ Why web accessibility is a must-have, not a nice-to-have
➡️ Common misconceptions about web accessibility
➡️ How to make your content more accessible and inclusive
➡️ Tools to use — and not use — to improve web accessibility
...and more!
KEY SECTIONS
00:00 Welcome and Introduction to the Webinar
00:36 Meet the Speaker: Anne Mayer's Journey in Digital Accessibility
01:17 The Importance of Digital Accessibility for Everyone
02:35 Understanding Accessibility: Definitions and Scope
07:09 The Evolution of Disability and Accessibility Concepts
08:37 Identifying Barriers: Who Faces Them and How to Overcome
11:09 The Business Case for Accessibility: Beyond Compliance
12:04 A Historical Overview of Web Accessibility Guidelines
16:50 Confronting Common Misconceptions About Accessibility
25:33 Building a Culture of Accessibility and Empathy
28:40 Empathy and Accessibility: A Practical Approach
29:36 Challenging Ableist Biases and Assumptions
30:34 Interactive Empathy Exercises
32:31 Content Strategy for Accessibility
34:50 Plain Language Principles for Better Accessibility
40:26 Visual Content and Screen Readers
42:09 Normalizing Accessibility in Your Organization
45:26 The Truth About Accessibility Overlays
48:34 Q&A Session: Enhancing Understanding of Accessibility
LEARN MORE
The Reason One Accessibility Team: https://www.reasononeinc.com/r1at4
Best Practices for Healthcare Web Accessibility: https://www.reasononeinc.com/blog/accessible-best-practices-for-healthcare-websites
5 Accessibility Myths, Busted: https://www.reasononeinc.com/blog/5-accessibility-myths-busted
Global Accessibility Awareness Day Activities: https://www.reasononeinc.com/blog/GAAD-2021-activities
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Reason One is a full-service digital partner to the leaders and go-getters in healthcare. We provide strategy, design, content, development, and digital marketing services to hospital systems, foun... Read more
