We use WOW Marketing in the local Miami market. They're a homegrown company, and their leader, Jose Dans, is phenomenal. We created a program called 100 and Much More, which celebrates our members aged 100 or over. We did a video where a 100-year-old patient is surprised when he walks into the practice. There are balloons everywhere; there's cake, it's a real celebration for him. It was such a fantastic event. WOW created the campaign, the logo; they videotaped it, and they interviewed the gentleman. They did a phenomenal job.

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