At Wainscot (formerly Dowden Health), we develop strategic marketing solutions and award-winning creative that drive results for our clients. We offer websites, marketing automation, interactive content, multi-versioned custom magazines and more!
Wainscot will listen and respond to your marketing goals and objectives and create engaging content-driven programs that propel consumers forward on their healthcare journeys. We are experts in creating health content written for professional and consumer audiences in a variety of media. We can help you:
|
 Patient Journey Marketing Acquire more qualified patients for clinical service lines, achieving a higher return on investment than traditional campaigns and a much faster time to market. |  Custom Magazines Differentiate your hospital with an authentic magazine that isn’t just another newsletter. Custom health content, lifestyle features and local information inspire readers to take action. |  BigFone Touchscreen Kiosks Speak smarter, not louder, with interactive touchscreen tablets running the Android operating system. BigFone is literally a VERY big smartphone, and that makes it hugely intriguing to consumers. |
 Interactive Infographics Make your story memorable with engaging interactive content. We use software by Ceros to design visually stunning content that your patients can view on any device without downloading an app. |  Physician Profiles Show the warmth and expertise of your physicians with the FACES program, a multi-channel content marketing program that profiles physicians in personal, community and point-of-care settings. |  Service Line Marketing Inform patients about the breadth and depth of your hospital’s services with a content marketing campaign designed to bolster the performance of an individual service line—or more than one. |
 E-Newsletters Send custom, personalized content straight to your subscribers’ inboxes. We’ll build a professional newsletter template for your hospital and help you with content creation or curation, distribution and measurement. |  Social Media Marketing Get your own virtual content generation and social media marketing team. Custom blog posts help you engage consumers, drive website traffic and build trust and loyalty. |  Video Production Showcase physician expertise and service lines and build your hospital’s brand online with professionally shot and edited videos that engage patients on your website and social media platforms. |
Headquarters
One Maynard Drive
Park Ridge,
NJ
07656
Submitted by on Wednesday, July 15, 2020
We have the pleasure of working with Wainscot on our community magazine, and decided to use them for a book celebrating Clara Maass Medical Center’s 150th anniversary. Wainscot was able to pull together information from many different sources, and organize everything including chapter ideas, interviews, writing, reviews, design and production. When I received the printed book, I had just one word: WOW! The book makes our hospital look really good, the senior leadership team loves it, and we could not be happier with our experience.
Submitted by a Health Systems - Large professional on Thursday, January 23, 2020
It was a pleasure to work with Wainscot Media. We engaged them for approx 5 years for the publication of a brand magazine for our hospital. The product was a beautiful 52-page publication and a total collaborative effort. While we provided our content and photographs, WM was invaluable in keeping us to a publication schedule, ensuring we made our deadline for publication and mailing. They even offered valuable readership information via a survey they facilitated. Everyone we worked with their on a regular basis was very pleasant to work with and the product was something we gladly showed around the community.
Submitted by Anjie Britton at Shelbourne Knee Center on Wednesday, February 27, 2019
I have known Carl Olsen and Wainscot (Previously Dowden) for many years and they have created outstanding creative content solutions from Newsletters, Magazines, Patient Journeys, eNewsletters to recent content audit and refresh. With their technology partner, Korcomptenz, they completed a web redesign project in a very timely 3 month period. See https://fixknee.com. I would most definitely recommend Wainscot as a content marketing and technology partner.
Do you know Wainscot Media? Write a Review Now »
Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those in...
Posted By Wainscot Media on 01/15/2021
While we can’t provide popcorn (other than this photo), we cordially invite you to view (or re-view) our SHSMD Theater...
Posted By Wainscot Media on 11/25/2020
When RWJBarnabas Health, New Jersey’s largest health system, decided to create a magazine, they were looking for unified...
Posted By Wainscot Media on 11/11/2020
In this article from the SHSMD newsletter Spectrum, learn how UC Health, Ohio ramped up a digital patient-journey strategy...
Posted By Wainscot Media on 02/21/2019
Just the thought of starting a blog is enough to make many hospital marketers run for the exit. You have no time already....
Posted By Wainscot Media on 06/13/2018
“The more things change, the more they stay the same.” We’ve all heard the expression, and it’s...
Posted By Wainscot Media on 06/13/2018
At the 2018 HCIC conference, Wainscot and UC Health gave a presentation on our bariatric Patient Journey. View the slide...
Posted By Wainscot Media on 02/21/2019
