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The patient acquisition people
About Wainscot Health


Wainscot will listen and respond to your marketing goals and objectives and create engaging content-driven programs that propel consumers forward on their healthcare journeys.
We are experts in creating health content written for professional and consumer audiences in a variety of media. We can help you:
  • Fuel growth
  • Make your marketing budget go further
  • Do more in less time
  • Build a team with the skill you need




 Patient Journey Marketing


Acquire more qualified patients for clinical service lines, achieving a higher return on investment than traditional campaigns and a much faster time to market.


Custom Magazines


Differentiate your hospital with an authentic magazine that isn’t just another newsletter. Custom health content, lifestyle features and local information inspire readers to take action.


BigFone Touchscreen Kiosks


Speak smarter, not louder, with interactive touchscreen tablets running the Android operating system. BigFone is literally a VERY big smartphone, and that makes it hugely intriguing to consumers.


 Interactive Infographics


Make your story memorable with engaging interactive content. We use software by Ceros to design visually stunning content that your patients can view on any device without downloading an app.


Physician Profiles


Show the warmth and expertise of your physicians with the FACES program, a multi-channel content marketing program that profiles physicians in personal, community and point-of-care settings.


Service Line Marketing


Inform patients about the breadth and depth of your hospital’s services with a content marketing campaign designed to bolster the performance of an individual service line—or more than one.


E-Newsletters


Send custom, personalized content straight to your subscribers’ inboxes. We’ll build a professional newsletter template for your hospital and help you with content creation or curation, distribution and measurement.


Social Media Marketing


Get your own virtual content generation and social media marketing team. Custom blog posts help you engage consumers, drive website traffic and build trust and loyalty.


Video Production


Showcase physician expertise and service lines and build your hospital’s brand online with professionally shot and edited videos that engage patients on your website and social media platforms.


Resources

As we reach the one-year anniversary of the COVID-19 pandemic, we’re reminded of the value of provider stories.... read more

Article
03/04/2021

Three seconds. That’s the average amount of time you have to capture a reader’s attention online. Every... read more

Article
02/22/2021

Storytelling can engage readers and attract new patients, but words simply aren’t enough. High-quality photography... read more

Article
02/09/2021

Creating top-notch content isn’t easy, and for many healthcare marketing teams, resources—time, money, talent—are... read more

Article
01/21/2021

Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those... read more

Article
01/15/2021

While we can’t provide popcorn (other than this photo), we cordially invite you to view (or re-view) our SHSMD Theater... read more

Article
11/25/2020

When RWJBarnabas Health, New Jersey’s largest health system, decided to create a magazine, they were looking for... read more

Article
11/11/2020

At the 2018 HCIC conference, Wainscot and UC Health gave a presentation on our bariatric Patient Journey. View the slide... read more

Slides
02/21/2019

In this article from the SHSMD newsletter Spectrum , learn how UC Health, Ohio ramped up a digital patient-journey strategy... read more

Article
02/21/2019

Just the thought of starting a blog is enough to make many hospital marketers run for the exit. You have no time already.... read more

Article
06/13/2018

“The more things change, the more they stay the same.” We’ve all heard the expression, and it’s... read more

Article
06/13/2018
Reviews

Submitted by Anjie Britton at Shelbourne Knee Center on Wednesday, February 27, 2019


I have known Carl Olsen and Wainscot (Previously Dowden) for many years and they have created outstanding creative content solutions from Newsletters, Magazines, Patient Journeys, eNewsletters to recent content audit and refresh. With their technology partner, Korcomptenz, they completed a web redesign project in a very timely 3 month period. See https://fixknee.com. I would most definitely recommend Wainscot as a content marketing and technology partner.
    Overall Rating

  • Content Marketing
  • Digital Marketing
  • Digital Strategy
  • Direct Marketing
  • Email Marketing
  • Market Research
  • Marketing
  • Print Publications
  • Web Development

This vendor would be at the top of my list

Submitted by a verified client from a health system on Thursday, January 23, 2020


It was a pleasure to work with Wainscot Media. We engaged them for approx 5 years for the publication of a brand magazine for our hospital. The product was a beautiful 52-page publication and a total collaborative effort. While we provided our content and photographs, WM was invaluable in keeping us to a publication schedule, ensuring we made our deadline for publication and mailing. They even offered valuable readership information via a survey they facilitated. Everyone we worked with their on a regular basis was very pleasant to work with and the product was something we gladly showed around the community.
    Overall Rating

  • Content Marketing
  • Market Research
  • Print Publications

This vendor would be at the top of my list

Submitted by a verified client from a health system on Wednesday, July 15, 2020


We have the pleasure of working with Wainscot on our community magazine, and decided to use them for a book celebrating Clara Maass Medical Center’s 150th anniversary. Wainscot was able to pull together information from many different sources, and organize everything including chapter ideas, interviews, writing, reviews, design and production. When I received the printed book, I had just one word: WOW! The book makes our hospital look really good, the senior leadership team loves it, and we could not be happier with our experience.
    Overall Rating

  • Print Publications

I would include this vendor on my list
Recent Reviews

5/5
I have known Carl Olsen and Wainscot (Previously Dowden) for many years and they have crea...read more

5/5
It was a pleasure to work with Wainscot Media. We engaged them for approx 5 years for the ...read more

5/5
We have the pleasure of working with Wainscot on our community magazine, and decided to us...read more

View All Reviews
Clients & Case Studies

Community Health Network - Shelbourne Knee Center
RWJBarnabas Health
TriHealth
Serving:

Academic Medical Systems
Community Hospitals
Dental Practices
Health Systems - Large
Health Systems - Small / Medium
Physician Practice Groups
Details

Company Brochure
Employees: 11-50
Min. Project Size: Any
Service Focus

Content Marketing
- 2 Reviews
Print Publications
- 3 Reviews
Digital Marketing
- 1 Review
Direct Marketing
- 1 Review
Email Marketing
- 1 Review
Marketing Automation
Digital Strategy
- 1 Review
Market Research
- 2 Reviews
Marketing
- 1 Review
Web Development
- 1 Review