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Wainscot Health Verified Badge

Park Ridge New Jersey 07656

Overall Rated 5/5 (3 Reviews)
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Wainscot Health, a division of Wainscot Media, helps hospitals, medical practices, pharmaceutical companies and device manufacturers engage target audiences with best-in-class custom content. We generate more customers for our clients while strengthening brand connection and commitment. At Wainscot, we develop strategic marketing solutions and award-winning creative that drive results for our clients. We offer websites, marketing automation, interactive content, multi-versioned custom magazines and more!

Service Focus

Content Marketing - 2 Reviews
Print Publications - 3 Reviews
Digital Marketing - 1 Review
Direct Marketing - 1 Review
Email Marketing - 1 Review
Marketing Automation
Digital Strategy - 1 Review
Market Research - 2 Reviews
Marketing - 1 Review
Web Development - 1 Review

Healthcare Focus



The patient acquisition people

Wainscot will listen and respond to your marketing goals and objectives and create engaging content-driven programs that propel consumers forward on their healthcare journeys.
We are experts in creating health content written for professional and consumer audiences in a variety of media. We can help you:
  • Fuel growth
  • Make your marketing budget go further
  • Do more in less time
  • Build a team with the skill you need

 Patient Journey Marketing

Acquire more qualified patients for clinical service lines, achieving a higher return on investment than traditional campaigns and a much faster time to market.

Custom Magazines

Differentiate your hospital with an authentic magazine that isn’t just another newsletter. Custom health content, lifestyle features and local information inspire readers to take action.

BigFone Touchscreen Kiosks

Speak smarter, not louder, with interactive touchscreen tablets running the Android operating system. BigFone is literally a VERY big smartphone, and that makes it hugely intriguing to consumers.

 Interactive Infographics

Make your story memorable with engaging interactive content. We use software by Ceros to design visually stunning content that your patients can view on any device without downloading an app.

Physician Profiles

Show the warmth and expertise of your physicians with the FACES program, a multi-channel content marketing program that profiles physicians in personal, community and point-of-care settings.

Service Line Marketing

Inform patients about the breadth and depth of your hospital’s services with a content marketing campaign designed to bolster the performance of an individual service line—or more than one.


Send custom, personalized content straight to your subscribers’ inboxes. We’ll build a professional newsletter template for your hospital and help you with content creation or curation, distribution and measurement.

Social Media Marketing

Get your own virtual content generation and social media marketing team. Custom blog posts help you engage consumers, drive website traffic and build trust and loyalty.

Video Production

Showcase physician expertise and service lines and build your hospital’s brand online with professionally shot and edited videos that engage patients on your website and social media platforms.

Contact Information

Wainscot Health Website

One Maynard Drive
Park Ridge, NJ 07656

Healthcare Customers

Community Health Network - Shelbourne Knee Center
RWJBarnabas Health
  • Company Brochure
    11-50 Employees
    Any Min. Project Size

    Health Systems-Large
    Health Systems-Small/Medium
    Academic Medical Systems
    Community Hospitals
    Physician Practice Groups
    Dental Practices

    Wainscot Health Reviews

    Submitted by Anonymous on Wednesday, July 15, 2020

    We have the pleasure of working with Wainscot on our community magazine, and decided to use them for a book celebrating Clara Maass Medical Center’s 150th anniversary. Wainscot was able to pull together information from many different sources, and organize everything including chapter ideas, interviews, writing, reviews, design and production. When I received the printed book, I had just one word: WOW! The book makes our hospital look really good, the senior leadership team loves it, and we could not be happier with our experience.

      Overall Rating

    • Print Publications

    I would include this vendor on my list

    Submitted by a Health Systems - Large professional on Thursday, January 23, 2020

    It was a pleasure to work with Wainscot Media. We engaged them for approx 5 years for the publication of a brand magazine for our hospital. The product was a beautiful 52-page publication and a total collaborative effort. While we provided our content and photographs, WM was invaluable in keeping us to a publication schedule, ensuring we made our deadline for publication and mailing. They even offered valuable readership information via a survey they facilitated. Everyone we worked with their on a regular basis was very pleasant to work with and the product was something we gladly showed around the community.

      Overall Rating

    • Content Marketing
    • Market Research
    • Print Publications

    This vendor would be at the top of my list

    Submitted by Anjie Britton at Shelbourne Knee Center on Wednesday, February 27, 2019

    I have known Carl Olsen and Wainscot (Previously Dowden) for many years and they have created outstanding creative content solutions from Newsletters, Magazines, Patient Journeys, eNewsletters to recent content audit and refresh. With their technology partner, Korcomptenz, they completed a web redesign project in a very timely 3 month period. See I would most definitely recommend Wainscot as a content marketing and technology partner.

      Overall Rating

    • Content Marketing
    • Digital Marketing
    • Digital Strategy
    • Direct Marketing
    • Email Marketing
    • Market Research
    • Marketing
    • Print Publications
    • Web Development

    This vendor would be at the top of my list

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    Wainscot Health Member Articles

    Pandemic Heroes: 3 Reasons To Keep Telling Their Stories

    As we reach the one-year anniversary of the COVID-19 pandemic, we’re reminded of the value of provider stories. During...

    Posted By Wainscot Health on 03/04/2021

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    7 Ways To Take Your Listicle to the Next Level in 2021

    Three seconds. That’s the average amount of time you have to capture a reader’s attention online.Every day,...

    Posted By Wainscot Health on 02/22/2021

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    How To Take Compelling Portraits and Why It Matters

    Storytelling can engage readers and attract new patients, but words simply aren’t enough. High-quality photography...

    Posted By Wainscot Health on 02/09/2021

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    Your Content: 20 Ways to Multiply Impact

    Creating top-notch content isn’t easy, and for many healthcare marketing teams, resources—time, money, talent—are...

    Posted By Wainscot Health on 01/21/2021

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    7 Ways To Prepare for the Next Normal

    Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those in...

    Posted By Wainscot Health on 01/15/2021

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    Optimizing COVID-19 Content to Drive SEO

    While we can’t provide popcorn (other than this photo), we cordially invite you to view (or re-view) our SHSMD Theater...

    Posted By Wainscot Health on 11/25/2020

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    The Power of Print

    When RWJBarnabas Health, New Jersey’s largest health system, decided to create a magazine, they were looking for unified...

    Posted By Wainscot Health on 11/11/2020

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    The Agile Approach to Patient Journey Marketing

    In this article from the SHSMD newsletter Spectrum, learn how UC Health, Ohio ramped up a digital patient-journey strategy...

    Posted By Wainscot Health on 02/21/2019

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    Just the thought of starting a blog is enough to make many hospital marketers run for the exit. You have no time already....

    Posted By Wainscot Health on 06/13/2018

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    “The more things change, the more they stay the same.” We’ve all heard the expression, and it’s...

    Posted By Wainscot Health on 06/13/2018

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    Wainscot Health Videos

    Wainscot Health Presentations

    The Agile Approach to Patient Journey Marketing

    At the 2018 HCIC conference, Wainscot and UC Health gave a presentation on our bariatric Patient Journey. View the slide...

    Posted By Wainscot Health on 02/21/2019

    View Slideshare

    I have known Carl Olsen and Wainscot (Previously Dowden) for many years and they have crea...

    It was a pleasure to work with Wainscot Media. We engaged them for approx 5 years for the ...

    We have the pleasure of working with Wainscot on our community magazine, and decided to us...

    View All Reviews